Yū's First Influencer Event
We recently hosted Yū’s very first influencer event here in our home state of Utah! Creators from across the state joined us to learn more about our affiliate program and explore whether partnering with Yū was the right fit for them.
The turnout exceeded expectations! Being in a room with so many talented, driven individuals, each curious about what we’re building and how they could be part of it, was genuinely inspiring. There’s a different level of connection that comes from meeting face-to-face and sharing that vision in person.
As we walked through the program, attendees showed particular interest in the commission structure, influencer trips, content-boosting opportunities, and the flexibility that sets Yū’s affiliate program apart. It was clear people weren’t just looking for another partnership—they were looking for something meaningful and aligned with their goals.
At our core, we’re an affiliate-first company. Every decision we make is guided by how it will support the people who represent our brand. From product development to promotions, our focus is on creating real opportunities that help our affiliates grow and succeed.
During the presentation, VP of Sales at Yū, Blair Peterson, captured this perfectly: “Everything we do is done with the thought of, ‘Will this be the best decision for our affiliates?’ If the answer is no, we don’t move forward.”
Blair also reflected on the impact of the event, noting that the energy in the room and the exchange of ideas created real value for everyone involved. It wasn’t just about sharing information, but building understanding, answering questions, and forming genuine connections.
Events like this allow Yū to discover new talent, gain fresh perspectives, and continue growing in meaningful ways. More importantly, they help us build a strong community of people who believe in what we’re creating and want to share it with others.
We’re grateful to everyone who joined us for this first event, and we’re just getting started.
