2025: Our best year yet!
In just four short years since incorporating in 2021, we are so proud of all that 2025 brought.
During the year of our fourth birthday, we launched nine new products, each one helping shape an incredible year.
Early in the year, we introduced our workout line with two flavors of a dynamic pre-workout designed to power strong, energized sessions. Soon after, we launched Creatine, a performance supplement formulated to increase strength, boost energy, and support mental clarity. We completed the workout line with an innovative post-workout that supports full-body recovery, hydration, and muscle repair.
We also introduced Colostrum, a highly anticipated supplement designed to support immunity, gut health, muscle growth, and more. It was followed by Hydrate, our electrolyte formula with no added sugar and a refreshing lemon-lime flavor. We then expanded Protect, our probiotic supplement, by adding a new piña colada flavor to complement the original peach, offering even more ways to support gut health.
Our women’s health line also grew in 2025 with the addition of Balance, which received an incredible response. Formulated with natural ingredients, it supports urinary tract health, helps balance the vaginal microbiome and pH levels, and assists in reducing the risk of urinary tract infections.
We introduced the first product in our healthy aging line with BPC-157. In addition to supporting overall vitality, it helps promote injury recovery, maintain normal inflammation levels, and support gut health. We closed the year with Control’s $1,000,000 launch, making its first day our biggest sales day ever. This appetite control supplement has received hundreds of five-star reviews for helping reduce food noise, support mood, and more.
While launching new products, we continued to celebrate our best-sellers. TrimFit earned a Silver Award for Most Innovative Product in the 2025 Best in Biz Awards, reinforcing why it continues to deliver meaningful results for our customers.
As a company, we were also honored to receive the “Best Health and Wellbeing Supplement Brand 2025 – USA” award from Corporate Vision magazine. This recognition followed an incredible stretch of growth. Seven of our top eleven sales days occurred after May 2025. May became our best sales month ever, and July, our birthday month, quickly followed as our second best.
Much of this success is thanks to our dedicated influencers. We consider them true partners in bringing wellness products to our Yū family, and we focused this year on making their experience even more rewarding.
We introduced a revised commission structure, launched lifetime and referral recognition programs, and implemented boosting initiatives to expand their content reach.
We also hosted four incentive trips, giving us the opportunity to connect in meaningful ways while enjoying destinations like Las Vegas, Puerto Rico, and a Caribbean cruise.
One of the most meaningful highlights of the year was forming a partnership with Convoy of Hope, an organization committed to improving lives through food, feminine products, education, emergency support, and empowerment initiatives. Our customers and affiliates embraced the opportunity to give back by donating at checkout on our website.
As we move into 2026, we are excited for what lies ahead, with new product launches and milestones already in sight. We are deeply grateful for our Yū family, including our customers, affiliates, and employees who make everything possible. Here’s to an amazing year to come!
